Building Latesha Byrd’s personal brand strategy

Case study

Growing a B2B audience

The start

Latesha Byrd is a speaker, advisor, and CEO of Perfeqta, a boutique talent development agency. She founded Perfeqta in 2021 with the mission of helping C-suite executives build high-performing cultures.

To attract a B2B audience online, Latesha had to redefine her brand messaging while staying true to her authentic self. 

I worked closely with Latesha to help strategize, create, and distribute content for her personal and company channels. We leaned on her unique expertise and incredible client work to position her as a change agent and thought leader.

Building the content strategy

The action plan

I developed monthly editorial plans to establish a cohesive brand message and increase online visibility. 

Here’s what I focused on:

Defined content topics for Latesha’s social media channels that aligned with her audience’s interests, behaviors, and workplace challenges. 

Wrote 90+ articles for the company’s LinkedIn newsletter and 250+ email campaigns.

Created and promoted lead magnets that acquired 95% of email newsletter subscribers.

Built Perfeqta’s online resource center to drive traffic and generate inbound leads.

Kept track of performance metrics to make sure content goals were aligned with business goals.

More visibility and corporate influence

The results

Delivering solutions-focused content to a B2B audience helped Latesha emerge as a thought leader, secure endless press features, and nurture relationships with client partners. 

Here are some of the results we saw

  • 20K+ followers on LinkedIn

  • B2B partnerships totaling $30K+ with companies like Uber for Business, The AWHP, and Wells Fargo.

  • Featured in publications like Forbes, Money, The Muse, and The New York Times 

  • Named a LinkedIn Top Voice for Company Culture in 2022

  • 11K+ LinkedIn Newsletter subscribers 

  • 7K+ total email newsletter subscribers

“Gabi is very patient, understanding, and easy to work with. She’s passionate about content and cares about the success of the people she works with.

She's helped me build a seven-figure business while not having to sacrifice authenticity as I scaled quickly from being a solopreneur to a team. She connected the content strategy to revenue generation.

She's more than a content writer, she's a thought partner and a true strategist."

- Latesha Byrd, CEO of Perfeqta

Looking for a creative partner?

Whether you have a project in mind or just want to schedule a virtual coffee chat, I’d love to hear from you.